Web Tools for Mobile Gaming

Background: The Live Operations team of the company’s mobile games needed efficient and safe tools to operate and manage the games. Given the complexity of the games’ infrastructure, there were no suitable out-of-the-box solutions that met their needs, which is why my team was taskted to build their own, customized tools.

What was done: My responsibility was to design tools that ensure that our users could manage the games efficiently and securely, ultimately creating a better user experience.

To truly understand our users, continous rounds of user research – including interviews, observations, and user shadowing, were conducted. This helped my team gain insights into our user’s workflows: Identify pain points, and understand their needs.

I proceeded to created personas, user journey maps, and various, potential solutions, working closely with the backend and infratructure teams to craft ideas that aligned with both user needs, the game’s infratructure and our business goals. Throughout the process, we made sure to involve users regularly, gathering their feedback to refine and improve what we built.

Outcome and results: The solutions we’ve implemented focuses on creating simple, user-friendly forms, streamlining and merging systems, and removing workflow obstacles and “double work” to save the user’s time. A few example features we created:

As a result, users are spending significantly less time on tasks, giving them more time to focus on other priorities. This has led to overall higher satisfaction and reduced frustration, and a smoother overall experience. Thanks to better validation systems, human errors and the risk of in-game errors has been greatly reduced.

PS: All pictures are only for illustration of concept and mockups. Due to confidentiality agreements, real screenshots cannot be disclosed.