Building a new Travel Platform

Background: FINN Travel is a plaform which contains everything you need to travel – from flight, hotels, short term rental, car rental, package deals, last-minute deals, inspiration pages and currency calculator. The original travel platform were outdated and “looked like something from the early 2000s” – user from user interview. The combination of self-developed solutions and integrated whitelabels both looked and behaved very different and did not talk to each other at all. The platform were also not responsive and barely worked on mobile and tablet screens.

What was done: Initially led and redesigning the whole travel platform, updating (almost) all pages to up to date standards, ensuring seamless navigation across all services. Tasks also included SEO optimisation, heavily relying on continous AB testing and user testing.

Streamlining booking During the project, I recognized the need for an improved accommodation earch experience, especially being able to see where exactly each accomondation were located. This led to full integration of a user-friendly map into the platform which resulted in increased conversion rates and user satisfaction.

Streamlining booking process for vacation homes, flights, and package deals: I led the redesign of the vacation home rental booking process, from identifying user needs and pain points to crafting personas, user journey maps, and information architecture. Conducted workshops, prototyped various solutions (including wireframes and implementations), and conducted testing to refine the user experience.

SEO-optimization: I initiated a project to boost domain traffic, collaborating closely with conversion rate experts and engineers to optimize web pages while preserving optimal user experience. Ensured all domain elements were crafted and designed for maximum traffic. (ps: this work was done in the period of 2019-2022, and alot has changed since then in terms of optimisation)

Outcome and results: This initiative resulted in heightened conversion rates, increased revenue and enhanced user satisfaction based on qualitative user tests after bigger releases.