New Platform for TV & Streaming

Background: Prior to the project, each of the operating countries (Norway, Sweden, Denmark, and Finland) had its own separate web platforms. All of them were running on decades-old infrastructure, which was fragile, no optimized for mobile, and were heavily reliant on manual processes. Maintaining and developing each platform individually was time-consuming, inconsistent and inefficient.

What was done: Since the project involved four different countries, each with its own regional needs, my team and I started by doing an extensive amount of research to understand each countrie’s needs, business goals and technical challenges. From this we created a solid proof-of-concept. This also introduced a new shared branding, designed to bring all countries together under one unified identity.

During the project, in owning the whole design process, from handling concept development of wireframing and testing various prototyping, I acted as a voice for the users – making sure their needs were taken into account when adding new features and that all decisions were backed by real user data.

An advocate for design: Given the scale of the project, with multiple teams across different countries, I also took on a coordinating role, leading the entire design and user experience of the project. I worked closely with other UX designers, graphic designers, marketing, and content creators to align our efforts to move the project forward in the same direction.

Since the UX design-role was still fairly new in the company at this time (2016-2018), I advocated for the design process and UX principles, helping other department understand its value and how it could support our business goals

Outcome and results: Instead of having four different teams doing similar work in parallel, we became one cross-functional and centralised team handling most of development and content. This made us more efficient, and allowed us to move faster while presenting a more unified, digital user experience across the Nordic region. The long-term operational and maintenance effort decreased significantly and implementing new features became faster. We also saw a clear improvement in the customer onboarding process, new users were converting faster, confidenly indicating a more intuitive and streamlined user experience.