Hello! I'm
I love working on things that making life easier and more enjoyable for people. From solving problems, fostering community to simply creating something that just feels right.
WEB PLATFORM FOR
TV & STREAMING
Complete redesign and digitalisation turning 4 individual web platforms into a single platform.
mOLILE GAMING tools for Live-OPS
Customised and internally built internal tools, ensuring efficiently and secure managements of mobile games.
building Atomic design systems
Built a scalable and atomic design library to improve collaboration between designers and engineers.
a new way of travelling
Redesigned a travel platform by designing flight searches, short-term accommodation rental, car rental and package deals.
The goal: To bring 4 individual web platforms into a single "all-in-one" platform for TV ans streaming. The overall goal was to cut down on time spent on maintenance, operational costs, in addition to make it responsive and more attractive and accessible for new customers.
Background: Prior to the project, each of the operating countries (Norway, Sweden, Denmark, and Finland) had its own separate web platform, selling TV services, streaming services and customer portals. All of them were running on decades-old infrastructure - fragile, lacking responsiveness and were heavily reliant on manual processes. Maintaining and developing each platform individually was time-consuming, inconsistent and inefficient.
What was done: Since the project involved four different countries, each with its own regional needs, my team and I started by doing an extensive amount of research to understand each contry's needs, business goals and technical challenges. From this we created a solid proof-of-concept. This also introduced a new shared branding, designed to bring all countries together under one unified identity.
During the project, in addtion to handling iterations of wireframing and prototyping, I acted as a voice for the users - making sure their needs were taken into account when designing new features and that all decisions were backed by data.
After launch, we continued to build on the platform with new features, such as improved customer care portal, SEO-optimised pages, new landing and campaign pages. Each new feature was carefully tested through analytics, A/B testing, or direct feedback from users to make sure we were always improving based on real insights and carefully monitoring conversions and revenue
An advocate for design: Given the scale of the project, with multiple teams across different countries, I also took on a coordinating role, leading the entire design and user experience of the project. I worked closely with other UX designers, graphic designers, marketing, and content creators to align our efforts to move the project forward in the same direction.
Since the UX design-role was still fairly new in the company at this time (2016-2018), I advocated for the design process and UX principles, helping other department understand its value and how it could support our business goals
Outcome and results: Instead of having four different teams doing similar work in parallel, we became one cross-functional and centralised team handling most of development and content. This made us more efficient, and allowed us to move faster while presenting a more unified, digital user experience across the Nordic region. The long-term operational and maintenance effort decreased significantly and implementing new features became faster. We also saw a clear improvement in the customer onboarding process, new users were converting faster, confidenly indicating a more intuitive and streamlined user experience.
Early ideation workshops
Early mockup concepts
mOLILE GAMING tools for Live-OPS
The goal: Create efficent, secure, and user-friendly tools that allow our live-operations team to safely create, set up and manage mobile games.
Background: Given the complexity of the games' infrastructure, there were no suitable out-of-the-box solutions that met their needs, the Live Operations team needed custom-developed tools to operate and manage the games, which is why we decided to build our own tools.
What was done: My responsibility was to design tools that ensure that our users could manage the games efficiently and securely, ultimately creating a better user experience. To truly understand our users, continous rounds of user research, including interviews, observations, and user shadowing were conducted. This helped me gain insights into their workflows, identify pain points, and understand their needs for an improved process. I then created personas, journey maps, and various, potential solutions, working closely with the backend and infratructure teams to craft ideas that aligned with both user needs, the infratructure and business goals. Throughout the process, we made sure to involve users regularly, gathering their feedback to refine and improve what we built.
Outcome and results: This project is still ongoing, but the solutions we’ve implemented so far focuses on creating simple, user-friendly forms, streamlining systems, and removing workflow obstacles to save users time. For example, we introduced automatic data imports between systems, eliminating the need for users to manually copy and paste 100+ IDs. Key features include a new segmentation and A/B testing tool, an improved UI design for all forms, and template-based tools.
As a result, users are spending significantly less time on tasks, giving them more time to focus on other priorities. This has led to reduced frustration, higher satisfaction, and a smoother overall experience. Thanks to better validation systems, human errors have been minimized, and the risk of in-game errors has been greatly reduced.
Only for illustration of concept. Due to confidentiality agreements, real screenshots cannot be disclosed. Credits: Balancy
building Atomic design systems
Demonstration workflow between Design, Engineering, and our Tools
NEW TRAVEL PLATFORM
The goal: The goals was to redesign and rebuild most of the travel platform’s subdomains including flight search, various types of accommodation rental, car rental and package deals tying it all better together in order to create a better user experience and booking experience to further increase revenue.
Background: FINN Travel is a plaform which contains everything you need to travel - from flight, hotels, short term rental, car rental, package deals, last-minute deals, inspiration pages and currency calculator. The original travel platform were outdated and “looked like something from the early 2000s” - user from user interview. The combination of self-developed solutions and integrated whitelabels both looked and behaved very different and did not talk to each other at all. The platform were also not responsive and barely worked on mobile and tablet screens.
What was done: Initially led and redesigning the whole travel platform, updating (almost) all pages to up to date standards, ensuring seamless navigation across all services. Tasks also included SEO optimisation, heavily relying on continous AB testing and user testing.
New Map Search: During the project, I recognized the need for an improved accommodation search experience, especially being able to see where exactly each accomondation were located. This led to full integration of a user-friendly map into the platform which resulted in increased conversion rates and user satisfaction.
Streamining booking process for vacation homes, flights, and package deals: I led the redesign of the vacation home rental booking process, from identifying user needs and pain points to crafting personas, user journey maps, and information architecture. Conducted workshops, prototyped various solutions (including wireframes and implementations), and conducted testing to refine the user experience.
Outcome and results: This initiative resulted in heightened conversion rates and enhanced user satisfaction based on qualitative user tests after bigger releases.
Event MANAGEMENT
I managed the production of numerious events - both as part of my work as well as on my free time. Handled everything from planning and promoting events to communicating with guests, running the show, and making sure our Instagram and Facebook stayed active and growing. Some examples inlcude
UX conferences "Finnspo" and "Finn-to-details" for FINN.no. Both being "sold-out" within the first day of publishing
Meetups and Workshops (beginners DJ-workshops, design workshops, workout groups).
Nightlife and club events, managing all aspects from concept development, planning, promoting and artist booking to guest experience and social media engagement. Responsible for increasing event attendance and growing brand visibility through targeted marketing strategies and effective communication.
Player Insights for mobile gaming
video game dialogue systems
Conducted a review and research of dialogue systems in mobile gaming, mapping out best practices and hypotheses on how to create more engaging dialogue in games. Some key findings:
Slow text loading and typewriter animation over instant loading
Making it harder to accidentally skip dialogue, which could lead to missing out on important text,
Using visual cues, highlights in dialogue, and generous padding
Due to confidentiality agreements, further details cannot be disclosed
DESIGNING admin toolS FOR B2B
I led a team of 3-4 designers in guaranteeing top-tier user experience for a new administrative tool tailored for professionals using our product. Responsibilities included steering collaborative efforts through regular meetings across multiple teams to ensure alignment towards common UX objectives. Contributed to user insights, crafted user journey maps and flowcharts, and facilitated workshops and user testing sessions as required.
SEO optimization
I initiated a project to boost domain traffic, collaborating closely with conversion rate experts and engineers to optimise web pages while preserving optimal user experience. Ensured all domain elements were crafted and designed for maximum traffic.
You can see an example of a live SEO-optimised page below
Visual portfolio
A few of my previous works in visual design, illustration and graphic design. Please see me Behance profile